General Motors Co. in Detroit led the U.S. auto industry in sales in 2025, reporting a 6 percent increase for the full year, with growth across multiple areas of GM’s portfolio.
The first three quarters of 2025 showed positive gains for GM and most other automakers, but the fourth quarter was bogged down by affordability concerns among consumers and weaker EV sales.
Overall, the U.S. light-vehicle market produced around 16 million vehicles last year (up nearly 2 percent from 2024) amid a rise in tariffs and high interest rates; the sector generally offered fewer incentives while dealer inventory was lower.
GM reports it was America’s full-size pickup leader for the 6th straight year, with the Chevrolet Silverado and GMC Sierra recording their best combined sales in 20 years.
In addition, GM led the full-size SUV market for the 51st consecutive year, and was the industry’s No. 2 EV seller in 2025 (federal incentives were dropped after Sept. 30).
All four GM brands grew in 2025. GMC set a new sales record for the second consecutive year. Cadillac sales were the best in a decade. Chevrolet’s lineup of SUVs had their best sales ever. And Buick was one of the industry’s fastest-growing mainstream brands.
Still, sales in the fourth quarter declined 7 percent compared to the same period in 2024.
Other U.S. sales highlights include:
- In 2025, GM sold nearly 700,000 Chevrolet and Buick models with starting prices below $30,000.
- GM grew sales with incentives lower than the industry average.
- GM Envolve sales to fleet and commercial customers grew 8 percent in 2025.
“Demand for our brands and products is strong at every price point, and we are well‑positioned to build on this momentum in the year ahead,” says Duncan Aldred, senior vice president and president of North America at GM.
For more information, visit gm.com.
In Related News, FCA US in Auburn Hills reported sales of 332,321 vehicles in the fourth quarter, the second consecutive quarter in 2025 of sales increases in the U.S.
Overall, total fourth-quarter U.S. sales increased 4 percent versus the same period in 2024. In December 2025, the company sold 121,170 total vehicles, growing 4 percent compared to the same month the prior year.
“With consecutive quarterly sales increases and market share growth, it’s clear that we are taking the right steps to reset our business in the U.S.,” says Jeff Kommor, head of U.S. retail sales at FCA. “There is still work to do, but we made progress this year with a diversified powertrain lineup, highlighted by the return of the HEMI to the Ram 1500, the all-new Jeep Cherokee hybrid and the all-electric Jeep Recon.
“We ended 2025 on a high note and will keep that momentum in 2026 with five new models entering the showrooms now: Jeep Cherokee, Recon, refreshed Grand Wagoneer and Grand Cherokee, and the Dodge Charger SIXPACK.”
In October, the company announced a $13 billion investment over four years in the U.S. This largest single investment in its 100-year history will expand U.S. production by 50 percent with five new vehicle launches and 19 product actions, adding more than 5,000 new direct jobs at plants in Illinois, Ohio, Michigan, and Indiana.
For the full 2025 calendar year, the company reports total sales of 1,260,344 vehicles, a decrease of 3 percent year over year.
Sales Highlights
Jeep:
- Wrangler has its best December retail sales since 2021, helping propel Q4 2025 sales up 3 percent over Q4 2024
- Grand Cherokee has its best December retail sales since 2021 and is up 2 percent in December 2025 versus 2024
- Gladiator Q4 total sales are up 93 percent year over year
- Wagoneer sees 67 percent increase in total sales Q4 2025 over Q4 2024
- Better equipped and better priced, Jeep SUVs deliver features customers want most, strategically placing the right Jeep content where it matters in the lineup
- Accelerated momentum with four new launches in four months, part of a $3.2 billion investment that introduced the 2026 Cherokee turbo hybrid, refreshed Grand Cherokee and Grand Wagoneer and the all‑electric Recon
- New 2026 Cherokee, Grand Wagoneer and Grand Cherokee began shipping to dealerships
Ram:
- Best December for total sales since 2021, up 6 percent year over year
- 1,500 total sales are up 23 percent in Q4 versus the same period in 2024
- Year-over-year retail sales improve across all nameplates: light duty 27%; heavy duty 7 percent, chassis cab 11 percent, and ProMaster 9 percent
- 1500 HEMI V-8 eTorque and Ram 2500 Heavy Duty named finalists for North American Truck of the Year
- On Jan. 1, the brand revealed the return of 1500 SRT TRX with the 6.2-liter supercharged HEMI V-8 and the first Power Wagon with the 6.7-liter Cummins High-Output (HO) turbo diesel
Dodge:
- Durango has best quarter of 2025 with retail sales increase of 34 percent over Q3 2025 and total sales up 114 percent compared to Q4 2024
- Charger SIXPACK production began at the Windsor (Canada) Assembly Plant in December
- Charger SIXPACK named the TopGear.com vehicle of the year in the U.S., Detroit News 2025 Vehicle of the Yearwhile the multi-energy lineup wins the 2026 Detroit Free Press Car of the Year
- Charger SIXPACK also named a finalist for the North American Car of the Year awards
Chrysler:
- Minivan retail sales increase 12 percent in the second half of 2025 versus the first half
- Chrysler brand retail sales show four months of consecutive growth
- In 2025, the brand celebrated a century of being at the forefront of automotive innovation, redefining mobility through iconic design, engineering breakthroughs and unwavering commitment to customers
FIAT:
- 500e has 18 percent increase in total sales year over year
- 500e is named the 2026 Urban Green Car of the Year, the third consecutive year receiving the award from the Green Car Journal
- Announced Topolino will be available in the U.S. in 2026, the company’s first U.S. entrant into the growing micromobility segment
Alfa Romeo:
- Debuts 2026 Tonale and 33 Stradale at the Los Angeles Auto Show
